Luis Torres Essays - Music, Culture, African-American Culture, Fads

Luis Torres Dr. Beam Gehani Globalization and Outsourcing of U.S Industry 04/23/2017 Globalization and Outsourcing of Music in U.S Globalization of business sectors likewise implies globalization of culture and Americanization. A model can be seen in the music business. Since the formation of hip-jump in the 1980's, rap music has reached out to different societies around the world. From South Africa to Japan, hip bounce has established a widespread connection. Many rap specialists from the United States admit that a generous measure of their music is really bought in different nations. To such an extent that, the abroad deals every now and again outperform the measure of music purchased locally. This animates World Tours, visiting places like Germany, Puerto Rico, and Australia. Around the globe, different nationalities are likewise rapping to beats that mirror their way of life. Punjabi MC is a DJ out of London of Indian plummet who makes music with an alternate turn. His music regularly includes instruments and sounds that are suggestive of India and Bollywood and has likewise teamed up with famous American rappers, for example, Jay Z. Not exclusively do American entertainers attempt to make it in the music business, splendid men in Nigeria, Cuba, and Brazil have done as such also. American hip bounce music flowed the social passageways of the planet and has been enthralled and reexamined the world over, (Nawotka, 2004). Some case that hip bounce has gotten common on a worldwide scale in light of the fact that numerous individuals identify with the music. African-americans in New York formed rap to what it is today, utilizing it as an approach to communicate their battles at that point. Frequently rappers express their misfortunes, difficulties, and issues with destitution. Rappers additionally expel their sentiments about defilement, the legislature, and racial imbalance. As a socially abused individuals, different social orders relate to these sentiments of persecution communicated by African Americans. Hip jump is something Americans take for grantednot so somewhere else, particularly in the creating scene, where it has come to speak to the strengthening of the disappointment of the American dream, (Nawotka, 2004). Therefore, globalization and Americanization has affected different nations over the world. Globalizing markets implies that various societies and social orders will be mistreated and d isappointed. Rappers in Nigeria additionally rap about their battles with destitution. Through American hip jump, craftsman around the globe use music as an approach to communicate, relating with the need for freedom and social correspondence. Americanization is an impact that is by and by scattering all through the created world. It is particularly seen in music where most industrialized nations are moved and influenced by the hip bounce peculiarity. In spite of the fact that rap was made in America by Americans, numerous individuals around the world have gotten on this craftsmanship and changed the music to mirror their way of life, or rap to an American beat in their local language.

Pulmonary Rehabilitation and QoL in Lung Cancer Patients

Pneumonic Rehabilitation and QoL in Lung Cancer Patients Pneumonic REHABILITATION AND QUALITY OF LIFE IN LUNG CANCER PATIENTS (Abstract):The personal satisfaction in patients with lung malignant growth is resolved both by factors identified with the patient (phase of sickness, comorbidities) and the variables identified with treatment (medical procedure, chemotherapy, radiotherapy). Since the effect of treatment on endurance of patients with lung canceris very low, personal satisfaction is an objective progressively significant. As of not long ago, quality oflife was appropriately evaluated in hardly any investigations and the outcomes can be impacted by the utilization of non-approved strategies. The most usedtools adjusted for estimating the personal satisfaction for lung disease are the European Organization for Research and Treatment of Cancer (EORTC) LC-13 poll, the Functional Assessment of Cancer Therapy (FACT-L) survey and the Lung Cancer Symptom Scale (LCSS). Keywords:LUNG CANCER, QUALITY OF LIFE, REHABILITATION. Lung disease is one of the most well-known sorts of malignant growth, with a 5-year endurance pace of around 15 %. Given the development of long asymptomatic lung malignant growth as opposed to other tumor types, it is frequently analyzed at a propelled stage. Side effects incorporate hack, hemoptysis, dyspnea, chest torment, shortcoming, loss of appetite.Therefore, treatment objectives for these patients are help of indications and expanded generally endurance [1]. Treatments that improve the endurance rate are regularly joined by serious reactions. Because of the expanding number of elective lines of treatment and treatment, the decline contrasts in the clinical viability and medication advancement costs, the significance of evaluating the parameters of personal satisfaction (QOL) increments both wellbeing and monetary reasons. So brief period, the incorporation of these parameters in lung malignancy clinical preliminaries was commonly disregarded [1-3]. During 2001-2011, there were 43 investigations directed to gauge wellbeing related personal satisfaction (HRQoL) of patients with lung malignant growth, 27 of which had as primary goal HRQoL. Most publicationsillustrate the consequences of stage III clinical preliminaries, 38 included patients with privately progressed non-little cell lung disease (NSCLC), particularly in stage III/IV, two investigations included patients with little cell lung malignant growth (SCLC) in all stages and three examinations included the two patients with NSCLC and SCLC. Most examinations have explored the effect of platinum based medication mixes, 6 examinations have researched the impact of gefitinib and 2 investigations worries of erlotinib. Between the surveys used to evaluate personal satisfaction in patients with lung disease are referenced poll of the European Organization for Research and Treatment of Cancer (EORTC QLQ C30) poll, Functional Assessment of Cancer Therapy-General (FACT G) poll, FACT-L (Lung) survey, Lung Cancer Symptom Scale (LCSS), Anxiety and Depression Scale (HADS), Brief Pain Index (BPI). The most ordinarily utilized is the EORTC QLQ-C30 contains 30 standards, accessible in 60 dialects à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ã£ ¢Ã¢â€š ¬Ã¢â‚¬ ¹[4]. Truth G survey containing 27 physical components, enthusiastic, social, utilitarian, accessible in excess of 50 dialects à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ã£ ¢Ã¢â€š ¬Ã¢â‚¬ ¹[5] and the FACT-L is appropriate for lung malignant growth and contains 37 things evaluating personal satisfaction [6]. Because of the homogeneity attributes of the patients and treatment regimens, it is beyond the realm of imagination to expect to think about the entirety of the examinations on the HRQoL. Most examinations incorporate looking at changed chemotherapy regimens didn't show huge contrasts in HRQoL between treatment arms [7,8,9,10,11,12,13,14]. Another gathering of studies report wary presumptions to improve HRQoL [15,16,17]. Just Belani et al. also, Reck et al. demonstrates HRQoL predominance of paclitaxel or docetaxel contrasted and vincristine or vinorelbine/cisplatin [18,19]. As to inhibitors, Gelibter et al., Mu et al., And Zhang et al. been appeared to improve HRQoL in patients with profoundly progressed NSCLC treated with gefitinib [20,21,22]. Cella et al. also, Natale et al. revealed enhancements in HRQoL after organization of gefitinib and correspond these upgrades with tumor reaction [23,24]. With respect to, Lilenbaum et al. couldn't exhibit noteworthy improvement in movement free endurance, middle endurance and HRQoL contrasted with standard chemotherapy routine [25]. Bezjak et al. HRQoL demonstrated critical improvement, where erlotinib is directed in the second line of treatment [26]. LUX-Lung 3 investigation directed on a populace of patients with cutting edge NSCLC with EGFR transformation positive, indicated an exceptional improvement in disease related side effects and increment personal satisfaction when treated first line with afatinib, an irreversible inhibitor of the ErbB receptor family, contrasted with chemotherapy with pemetrexed and cisplatin, considered the standard of care in this populace of patients with NSCLC [27]. Lung disease or lung metastases frequently have indications for which palliative radiotherapy is successful [28,29] and improves or keeps up personal satisfaction, for around 33% of influenced patients [30]. There are forty-three investigations that are surveyed in at any rate one arm of the examination, utilization of palliative thoracic radiotherapy that assessed QOL or side effects mitigation an essential or auxiliary. Thirty examinations have assessed the treatment of patients with NSCLC. Four examinations included patients who were treated with endobronchial brachytherapy alone or in blend with outside radiotherapy. Other nine investigations have assessed the utilization of palliative radiotherapy in patients with lung malignant growth other than NSCLC histological sort. Clinical preliminaries that looked at changed regimens of palliative radiotherapy fractionation demonstrated improved personal satisfaction and endurance in patients with great execution status who got high portions of radiation (TD = 30Gy/10fractions/3Gy/division) contrasted and lower dosages (TD = 20Gy/5fractions/4Gy/part, 17Gy/2fractions, 10Gy/1fraction), which are fundamentally utilized in patients with decreased execution status and might be blended between the arrangement of chemotherapy immediately in chemotherapy organization [31,32]. Effect of new radiotherapy methods (IMRT force regulated radiotherapy, IGRT guided radiotherapy imaging) and PET - CT imaging coordination in the palliative treatment of patients with pneumonic malignant growth isn't obviously characterized. Comparative with the palliative job of endobronchial brachytherapy, ongoing examination of 13 clinical preliminaries inferred that outer radiotherapy is better endobronchial brachytherapy and brachytherapy included than outside radiation has no focal points over outside radiotherapy alone [33]. Up until this point, not exhibited a favorable position of attending radio chemotherapy to successive organization for indications mitigation in patients with lung malignant growth [34,35,36,37]. First projects of aspiratory recovery have been created in The United States of America in the 1970’s .Since at that point, a few pros attempted to characterize better the term of â€Å"pulmonary restoration â€Å": ‘’Pulmonary restoration is a multi-dimensional continuum of administrations coordinated to people with pneumonic ailment and their families, generally by an interdisciplinary group of authorities, with the objective of accomplishing and keeping up the people greatest degree of autonomy and working inside the community’’(1) Aspiratory recovery might be characterized as a specialty of clinical practice wherein an separately custom fitted, multidisciplinary program is planned which through exact finding, treatment, passionate help, and instruction, balances out or turns around both the physio and psychopathology of aspiratory maladies and endeavors to restore the patients to the most elevated conceivable utilitarian limit permitted by his pneumonic impediment and generally life situation.(2) The definition given by the American College of Chest Physicians (ACCP), the American Association of Cardiovascular and Pulmonary Rehabilitation (AACVPR), the American Thoracic Society (ATS) and European Respiratory Society (ERS) â€Å" a proof based, multi-disciplinary, and extensive intercession for patients with interminable respiratory ailments who are indicative and frequently have diminished every day life exercises. Incorporated into the individualized treatment of the patient, pneumonic restoration is intended to lessen side effects, streamline practical status, increment support, and decrease social insurance costs through balancing out or turning around foundational signs of the disease.†(3) The latest definition Pulmonary restoration is a complete mediation dependent on an intensive patient appraisal followed by quiet customized treatments which incorporate, however are not constrained to, practice preparing, training, and conduct change, intended to improve the physical and mental state of individuals with ceaseless respiratory malady and to advance the drawn out adherence to wellbeing upgrading behaviors.(4) To see better the significance of these recovery programs, here are a few proclamations of certain patients with aspiratory ailments: - â€Å"It can be very upsetting in light of the fact that I can’t discover the breath of life that we as a whole need.â€Å" - â€Å"My legs hurt, my shoulders throbbed, my arms throbbed .I couldn’t proceed with my interests. I lost expectation totally. I actually needed to die.† - â€Å" This is discouraging ; this makes me very anxious!â€Å" After some time aspiratory recovery has been a significant part in the administration of COPD and of other ceaseless lung infections. Restoration in lung disease has not been concentrated so widely as the recovery in COPD however the outcomes from different investigations show plainly the significance of pre and post medical procedure restoration. Patients who had or need to experience a lung malignancy medical procedure may have shortness of breath, torment, exhaustion, tension, poor state of being and low personal satisfaction

What Hemingway, Twain and King Can Teach Us About Blogging - Focus

What Hemingway, Twain and King Can Teach Us About Blogging - Focus Writing a blog post is not the same as writing a Great American Novel, yet some of the best writing advice ever shared applies as much to blogging as it does to other literary genres. Read on to find out what acclaimed authors such as Ernest Hemingway, Mark Twain and Stephen King can teach us all about good writing: Photo: Ernest Hemingway on his typewriter All you have to do is write one true sentence. Write the truest sentence that you know.Ernest Hemingway The hardest part of writing an article is often getting started. Writer’s block isn’t some made-up condition authors use to hide laziness; it’s a common problem that most people in creative professions suffer from on occasion. The American novelist and Nobel prize winner Ernest Hemingway found a great way to deal with this issue. He would calmly remind himself that he had always managed to write and that he could do so again â€" all he needed to do was to start with one true sentence that he either knew or had seen or heard someone say. The first draft of everything is shit.Ernest Hemingway Hemingway’s words are harsh but honest. Professional writers know that there’s hardly such a thing as getting it “right” on the first try. Your first draft is merely a way to get your ideas on paper (or screen) and to help you see what it really is you want to say. Once you know for sure what that is, it’s time to rewrite. When you write a story, you’re telling yourself the story. When you rewrite, your main job is taking out all the things that are not the story.Stephen King King’s advice is as true for blog posts as it is for the countless works of fiction this best-selling author has produced in his life. Ernest Hemingway’s advice to “Write drunk, edit sober” reflects the same idea. What you  can do: After finishing the first draft of your blog post, read the text again and deliberately search for information that goes beyond the scope of the article or could potentially confuse your reader. I notice that you use plain, simple language, short words and brief sentences. That is the way to write English â€" it is the modern way and the best way. Stick to it; don’t let fluff and flowers and verbosity creep in.Mark Twain This advice comes from the man who wrote the Great American Novel ‘Adventures of Huckleberry Finn’ and whose words ring particularly true in our time, where texts are being consumed on ever smaller screens by people who have less and less time for ‘fluff and flowers’. What you can do: Once you’ve trimmed down your text to what’s really important to your story, it’s time to look at what’s left and how you can improve it. Tip: Don’t try to force people into reading your article word for word. Most people on the internet are skimmers, and  if they cant find the information they’re looking for quickly, they will leave your page and move on. Accommodate skimmers by using the following best practices: Use short words and sentences Make important keywords stand out Use meaningful H2s to structure your article Add bulleted lists Use images to keep readers engaged You learn best by reading a lot and writing a lot.Stephen King Talent, an affinity for language, and the right motivation all play a role in your success as a writer. But like most things in life, writing is a skill that has to be acquired and practiced. You don’t have to get a PhD in English Literature to become a successful blogger, but you can learn a lot from the successes and failures of your peers, both in terms of style, format, and content. What you  can do: Make it a habit to follow bloggers who cover your niche and actively analyze their articles â€" particularly the ones that are getting the most attention. Are there any other great writing tips from famous authors that are missing in this post? Share them in the comments below! Brainstorm and outline blog posts visually Try MindMeister Its Free! Try MindMeister See also: A Guide to Story Telling with Mind Maps

Communism and Working Class - Free Essay Example

Sample details Pages: 2 Words: 641 Downloads: 9 Date added: 2019/07/31 Category Politics Essay Level High school Tags: Communism Essay Did you like this example? Communism was originally the political thought that concentrated on the working class. The idea for Communism officially started with Karl Marx and Friedrich Engels in The Communist Manifesto, where they outlined their idea of what equality between the people should really be seen as. Those two men modified multiple different ideas from the writings of several authors and philosophers including Platos The Republic (4th century B.C.), and Sir Thomas Mores Utopia (16th century A.D.). Don’t waste time! Our writers will create an original "Communism and Working Class" essay for you Create order Prior to writing the Communist Manifesto, the men were also involved in different working parties in Germany. The men combined their ideas with the ideals of other different parties to unify the workers of Germany and called the collective thought Communism. Communism as a form of government was first implemented by Vladimir Lenin in Russia 1917 after the Russian Revolution against their leader Czar Nicholas II. Lenin took inspiration from the ideas of the two German authors and then added his own philosophy, called now Marxism-Leninism, soon after that Communism became more recognized throughout the world. From each according to his ability, to each according to his needs. Communism is known as a form of government branching off from the larger Socialism. The main idea in Communism is equality for all in status, for all people to work to the best of their ability, and for all people to receive enough for their personal needs. In order to achieve this goal, states ruled by the communist party contain no social classes and no ownership of private property, all the property belongs to the community as a whole. During the late 1940s and early 1950s, the prospect of communist activity at home and away seemed very real to many people in the United States. These fears came to define the times political culture. A republic senator by the name of Joseph P. McCarthy spent almost five years trying to expose communists and other loyalty risks in the U.S. government, only to fail. In the tense atmosphere of the Cold War, acts of disloyalty were enough to convince many Americans that their government was filled with traitors trying to terrorize the country. McCarthys accusations were so intimidating that only a select few people ever tried to speak out against him. It was not until he attacked the Army in 1954 that his actions earned him the censure of the U.S. Senate. Communism, a political, and economic doctrine that aims to replace private property and a profit-based economy with public ownership and community control of the natural resources for the community. This means that, while being more advanced than other forms of it, Communism is a form of socialism. There has been much controversy over exactly how communism is different from socialism but the distinction rests largely on the communists personal definition socialism. Two phases of communism that would predict the overthrow of capitalism are a transitional system in which the working class would control the government and economy but still find it necessary to pay people according to how long, hard, and well they worked. Then the second would be fully realized communism†a community without class divisions or government, in which the production and distribution of goods would be solely based upon the principle From each according to his ability, to each according to his needs. Marxs followers, especially Vladimir Ilich Lenin, took this up. Even the party leaders established a command economy in which the state-controlled property and determined wages, prices, as well as production goals. Communism is generally making fewer concessions to market capitalism and electoral democracy than most other forms of society. As a system of government, communism usually centers on a one-party state that bans most forms of political dissent. Socialisms history is more varied than communism: the Communist Manifesto devotes a chapter to criticizing the forms of socialism that already exist.

The Vaccination Of The Hpv Vaccine - 778 Words

The HPV vaccine has always been controversial. When the vaccine first debut in 2006, many parents felt that the vaccine was only for sexually active teens, and their children did not fit that mold. Others felt that the vaccine was dangerous and refused to be vaccinated. Unfortunately, the stigma around the HPV vaccine still stands. In a study done by the Mayo Clinic, there has been a steady rise in the number of parents who do not want to vaccinate their children. In 2013, only 37.8 % of girls ages 13-17 received the full three doses of the vaccine and boys ages 13-17 had a vaccination rate of 14%. So why is it that many people refuse to get vaccinated? Perhaps it is a lack of education surrounding both the virus and the vaccine that is contributing to the reluctance. According to Dr. Renee Eger, an OB/GYN affiliated with Women and Infants Health Care Alliance, â€Å"Parents of children need to be educated around the safety of the vaccine and the significant benefits of the vaccine.† Hence, education around the dangers of the virus and benefits of the vaccine need to be promoted. However, It seems that parents are educated about the perceived dangers of the vaccine rather than its benefits. A quick google search can render countless articles around the risk of the vaccine. Truthaboutgardasil.org is one website dedicated to women who have faced life altering medical conditions, including paralysis, after receiving the vaccine. The organization also hopes to remove the vaccineShow MoreRelatedHpv Vaccine, The Cochrane Library, And Google Scholar1229 Words   |  5 Pagesterms included â€Å" human papillomavirus vaccine†, â€Å" human papillomavirus†, â€Å"HPV†, â€Å" human papillomavirus safety and effectiveness†, â€Å"human papillomarvirus vaccination rates†, â€Å"HPV randomized controlled trials and systematic reviews†. Since licensure of the HPV vaccine in 2006, HPV vaccine coverage among US adolescents has increased but remains low compared with other recommended vaccines. Studies show that the influence of accurate information about vaccines is maximized when conveyed from providerRead MoreHPV: The Most Common Sexually Transmitted Infection Essay1539 Words   |  7 Pagestransmitted infection (STI) is human papillomavirus (HPV) (CDC, 2013). Over half of sexually activity people will become infected with HPV at some point in their lifetime (National Cancer Institute, 2012). HPV can fall into two categories: low-risk HPV and high-risk HPV (National Cancer Institute, 2012). Low-risk HPV, also known as HPV types 6 and 11, cause about 90% of genital warts (National Cancer Institute, 2012). High-risk HPV, also known as HPV types 16 and 18, causes about 70% of cervical cancerRead MoreThe Human Papillomavirus ( Hpv )1266 Words   |  6 PagesThe Human Papillomavirus (HPV), a sexually transmitted disease (STD), is the most common sexually transmitted disease in the United States with about 14 million cases each year. There are two different types of HPV: low-risk and high-risk. According to the Centers for Disease Control and Prevention (CDC), â€Å"more than 90 percent and 80 percent, respectively, of sexually active men and women will be infected with at least one type of HPV at some point in their lives. Around one-half of these infectionsRead MoreThe Importance Of Penile Cancer1458 Words   |  6 PagesPapillomavirus (HPV), and that 14 million Americans become infected annually (CDC HPV Questions and Answers, 2016). Human Papillomavirus can cause penile cancer in men, cancer of the vulva, vagina or cervix in females, and esophageal, oropharyngeal, and anal cancers in both men and women (CDC HPV Questions and Answers, 2016). Consequently, 27 million Americans annually are diagnosed with cancer from HPV (CD11.7C What Is HPV, 2016). The morbidity and mortality rates for cervical cancer caused by HPV in theRead MoreHuman Papillomavirus Vaccine Controversy : Susan Le1707 Words   |  7 Pages Human Papillomavirus Vaccine Controversy Susan Le California State University, Sacramento Abstract Human Papillomavirus is a highly contagious sexually transmitted disease that is believed to be the precursor of several cancers, especially cervical cancer. Researchers have developed a couple of vaccines believed to prevent several strains of the virus. Much controversy has surrounded the birth of this vaccine because law makers want to make the vaccine mandatory for school -aged childrenRead MoreIntroduction. The Very Controversial Issue Being Discussed956 Words   |  4 Pagesbeing discussed in this debate is the question should vaccinations such as HPV be mandated for teenage girls? Two different views are offered. This controversy began when the issue was introduced to the real world in 2006. The FDA announced a prophylactic vaccine against 4 strains of HPV. Most importantly is the fact that this vaccination has about a 70% protection against cervical cancers linked to HPV. More CDC recommends routine vaccination for 11-12-year-old girls. It also recommends 13-26-year-oldR ead MoreThe Human Papillomavirus ( Hpv )1655 Words   |  7 PagesPapillomavirus (HPV) is a set of 150 connected viruses. This group of viruses is very large and thus each HPV virus is assigned a number that is called the corresponding HPV type. The names of such HPV types are called after warts it produces as a visible sign of the infection.1 One very easy way to spread HPV viruses is by means of sexual contact. In addition, more than 40 HPV types are involved in the sexual transmittance of the infections. There are two different categories for sexually transmitted HPV types:Read MoreEthical Considerations Of Compulsory Hpv Vaccination1677 Words   |  7 PagesConsiderations of Compulsory HPV Vaccination Mandates for Adolescent Girls Human papillomavirus (HPV) is a sexually-transmitted infection (STI) which includes over forty strains, several of which are the cause of 70% of cervical cancer cases (Thomas, 2008). The Food and Drug Administration licensed the vaccine, Gardasil, produced by the pharmaceutical company, Merck, in June 2006 as a safe and effective means for preventing cervical cancer caused by HPV (Thomas, 2008). The vaccine can be administered inRead MoreHuman Papillomavirus ( Hpv )1276 Words   |  6 PagesPapillomavirus (HPV) is responsible for most of both incident and prevalent Sexually Transmitted Infections in the U.S (Satterwhite et al., 2013). Approximately, 14 million Americans aged 15-59 years are newly diagnosed with HPV each year and a half of them occur among young adults aged 15-24 years (Markowitz et al., 2014). Similarly to female, the prevalence of genital HPV infection is estimated to be at least 20% or higher in male population (Dunne et al., 2006). While most HPV infection (7 0-90%)Read MoreThe Effectiveness Of The Hpv Vaccine1555 Words   |  7 Pagesimmunizations has been studies for years. Edward Jenner, the producer of the first vaccination, reduced the frequency of diseases through immunization (Mhaske 209). HPV and MMR vaccines elongate lives by immunizing them from harmful infections. Studies are being conducted to test the effectiveness of the HPV vaccine. The first HPV vaccine came out in June of 2006, but it was not released until 2007 (Vetter, Geller 1258) (Fonteneau 2). HPV stands for Human Papillomavirus; it is a sexually transmitted disease that

Musa Free Essays

Satisfied with the public transport regarding safety, cleanliness, frequency, Station service and Mike. And vast majority of students agreed that Melbourne public transport system work effectively; however, all the students in the survey are international and they believe they must get a travel concession card. Table of contents 1 Introduction 1 Background 2 Scope 3 Aim 4 Hypothesis 2 Methodology 3 Result 4 Conclusion 5 Recommendation 6 Bibliography 7 Appendix 05 10 Australia public transport fare is increasing every year, and for many years were the most expensive overall. We will write a custom essay sample on Musa or any similar topic only for you Order Now Melbourne fares are the most expensive in Australia. Public transport cost is much higher than petrol in the car. Based on primary and secondary research, this report will analyze whether MIT students are satisfied with public transport or not . The aspects are 1 . Money, 2. Usage, 3. Satisfaction 1. 1 Background It has been said that Melbourne public transport service levels are unattractive to those with the option of car travel, and as a result public transport is neither convenient nor cheap. What it needs is a planning overhaul and competitive fares. This idea also support by survey â€Å"Melbourne fares are comparatively cheap â€Å". However on the other side, the statistics tell different story about the cost of the public transport. Recent figures from a Federal Government report suggested that the Variable cost’ to households of commuting by car is $63 per week in the inner city and $82 per week in the outer suburbs, while the cost of commuting by public transport is Just $36 and $41 per week respectively. Melbourne fares are comparatively cheap† Another survey (Department of Infrastructure and transport, 2013) has shown that Australian use passenger vehicle vastly more than public transport. This survey also shows that , males use more public transport than female o get work or study,but older men prefer public transport and older women prefer passenger vehicle according to survey. In term of satisfaction, Australian satisfied with tram, bus and trai n. According (Public Transport performance, 2012) that overall satisfaction is increased recent year. It also provided that Australian satisfied bus more than tram and train. When it comes to frequency again bus performed vast more than tram and train. Bus and tram both performed same amount of service, train service is performed 98 percent but it is 1 percent less than bus and tram. Bus performed more in all the section of satisfaction performance. . 2 Scope : This report is limited to three aspects of the broader question â€Å"Are MIT students use public transport? † The aspects are 1 . Money, 2. Usage, 3. Satisfaction. Furthermore, the sample of the research is only 51 subjects. This is due to constraints of MIT students. 1. 3 Tit-n The aim of this report is to find out whether MIT students prefer public transport or not if yes then how often they use and how much they pay. This also depends on their satisfaction toward public transport. 1. 4 Hypothesis : This report assumes that MIT students spend more money than the rest of the Australian on public transport. In terms of Public transport use, it is believed that MIT student use more public transport compares to Australian. When it comes to satisfaction both MIT student and Australian are satisfied with public transport. 2 Methodology: This research project was carried out was through a survey. This survey consists of 17 questions and the sample size is 51 who are students from MIT. The nationalities are: Pakistan , India, Vietnamese, China, Nepal. In total there were 39 Male and 12 Female. 3 Results: fig 1 Usage By Gender fig 2 MIT Students prefer Public Transport significantly more than Private, is nine times ore popular than private. So the given pie chart shows that student use more public transport . And the most interesting figure 2 in Bar chart is Female use less public transport than Male. Male use 92% and female use lesser than it is 83%. So female more prefer her own transport. The bar chart shows about the experience of public transport regarding to cost . More MIT Student are reasonably to very satisfy with the cost. While the other major proportion is good, mostly MIT student are satisfied with the cost of the public transport . An the other hand, only 15% student doesn’t satisfied with cost. This is the most popular question in our survey . The vast majority 74% MIT student want 50 percent concession on their mike . 8% students demand 40% concession on their tickets. And half of that want 30% concession. Interestingly, not a single student demand concession less than 20%. Melbourne Public Transport Work Effectively Bar chart shows that vast majority of MIT students are agree that public transport in Melbourne work effectively. 76% of the Male student happy with the public transport as same as female students, while one third female are disagree with this statement and half of that male students are also have same opinion. The vast majority of students think that Public transport is cheap to get to MIT. Graph shows that 80% students prefer public transport on car ;however, one fourth of the students prefer car . 4 Conclusion: The aim of this report is to find out whether MIT students prefer public transport or not if yes then how often they use and how much they pay. This also depends on their satisfaction toward public transport. The original hypothesis of this report shows that MIT students spend more money than the rest of the Australian on public transport, which is similar to the result of the secondary research. The reason is that secondary research shows that Australian cost of commuting by public transport is not much higher. The Hypothesis stated that MIT students spend more than Australian and this is what result shows because of more usage of public transport. This Research looked at in terms of Public transport use, it is believed that MIT student use more public transport compares to Australian, which is similar to the findings of secondary research. The Reason is that mostly MIT students have international students and they did not have other option than public transport. Also remarry research static shows that MIT student more public transport as compared to Private. Finally, When it comes to satisfaction both MIT student and Australian are satisfied with public transport, which is similar to the result of secondary research. Because Majority of MIT students are Satisfied with the public transport regarding safety, cleanliness, frequency, Station service and Mike. And vast majority of students agreed that Melbourne public transport system work effectively. 5 Recommendation: It is highly recommended that to the Government must give concession card to the international students . Also frequency of the public transport should be increased. One of the common recommendation from the students to give free internet in the public transport. So, figures make clear for us that public transport is cost saving but fares are only part of the public transport choice equation. Just as important – indeed, probably more important – are ‘convenience’ factors such as short waiting times, decent travel speeds, reliable and plentiful service, cleanliness, and friendly staff. One needs a good quality of service as well as competitive pricing. 6 Bibliography: Australian Social Trends. (2013). How to cite Musa, Papers

Investing The Customer Service On The Taj Hotel Tourism Essay Example

Investing The Customer Service On The Taj Hotel Tourism Essay The thought behind the survey of this research proposal is to cognize the which, what and how to supply the good quality client services in the TAJ Hotel. In the current computational market there are many organisational groups starts its luxury hotels and made a different schemes to offer a luxury services to the client in the Indian hotel industry. But how to take attention of large trade name name of the TAJ Hotel in the first place to carry through the chief purpose of the client. The Indian Hotels Company Limited ( IHCL ) and its subordinates are jointly known as Taj Hotels Resorts and Palaces and it is an 1 of Asia s biggest and older hotel group. It s controlled by the laminitis of the Tata Group, Mr. Jamsetji N. Tata, the company opened its first hotel, The Taj Mahal Palace Hotel, Mumbai in 1903. The Taj, a symbol of Indian cordial reception, completed its centennial twelvemonth in 2003. The footing at the dorsum of this large trade name name the Taj hotels offers the luxury of service, the zenith of Indian cordial reception, vantage locations, modern installations and concern comfortss. We will write a custom essay sample on Investing The Customer Service On The Taj Hotel Tourism specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Investing The Customer Service On The Taj Hotel Tourism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Investing The Customer Service On The Taj Hotel Tourism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer 3. Organizational Background: The first hotel established in 1903 to 2010 the Taj Hotels Resort and Palaces has a more than 60 hotels in 45 locations in all over India plus 15 international hotels in the UK, USA, Malaysia, Bhutan, Sri Lanka, Africa, the Middle East, Australia and assorted Asia-Pacific Islands. Crossing the length and comprehensiveness of the state, decorating of import industrial towns and metropoliss, beaches, hill Stationss, historical and pilgrim centres and wildlife finishs, each and every Taj hotel offers the amenitiess to luxury, traditional to modern services. TAJ Hotels tally in the luxury, premium, mid-market and value sections of the market through the below classs: TheTAJ ( Luxury full-service hotels, resorts and castles ) is a rich trade name for the universe s most discerning tourer in hunt of echt experiences given that luxury is a manner of life to which they are familiarized. And it s a category of the modern concern hotels, idyllic beach resorts, heritage castles and safari Lodges. Taj Exotica is include in resort and spa class and found in the most alien and restful venues of the universe. Its provide the services in footings of the privateness and familiarity to client. Taj Safari is operate in Jungle and Desert and its provide the invitees with the ultimate, wild life experience based on a proven sustainable ecotourism theoretical account. Taj Modern supply a new coevals of travellers a modern and originative welcome experience that matches their work-hard, play-hard life styles. Stylish insides, advanced culinary art, hip bars, and a focal point on engineering set. The Gateway Hotel ( upscale/mid-market full service hotels and resorts ) is included in the medium budgets clients class. 4. Rationale: To make the concern or work in Hotel Industry in future I forced to analyse on the assorted facets on the Hotel concern. To believe to see to spread outing the my household s little local concern of hotel, I try to acquire the proper cognition about assorted concern schemes through the research of this organisation. Besides, I was taken preparation in TAJ Hotel in my unmarried man grade s preparation period I looked what and how to supply the scope of quality client services and what and how to impact the different internal and external concern factors to pull a client. So, I attracted to choose this organisation for concern research and my future position. 5. Research Aims: The cardinal research end behind this work is to place and analyse the consequence of client to supply a alone quality service and to maintain the client in competitory environment. Besides what schemes and be aftering are required to pull a client and what possibility to maintain the client life-time. 6. Research Question: During this research by utilizing the different informations analyzed method to bring forth a subsequent inquiry: What and Which scope of quality services offering based on season and topographic point? How to place the different demands of the client and how to carry through them? What factors are affected to supplying the good excellence services? What are the new selling attacks in hotel industry? How to spread out the concern in competitory environment? How to maintain the TAJ a large trade name name in Hotel Industry? 7. Literature Reappraisal: Marketing Concept: Taj is functioning the clients to its best in the construct of the accomplishment of corporate end through meeting and put to deathing client demands better than the competition. ( Jobber et al. , 2006, p.3 ) TAj Hotel create a different selling constructs to pull clients otherwise the rivals will non go forth a individual opportunity to catch market portion. For Example- TAJ Starts a Taj Air, a luxury private jet operation and Taj Yachts, two 3-bedroom luxury yachts which can be used by invitees or man of affairs in Mumbai and Kochi, in Kerala ( India ) . Different Customer Services: TAJ divides its hotel in the construct of a different scope of clients service as mentioned above.Also use the basic selling construct of Product, Place and Time, Price, Process, People. Merchandise TAJ Hotel offer a excellence service like luxury suits, Traditional to modern interior based room and eating house, watering place, fittingness centre and good technological substructure of concern Centre. Heritage Flying Suites: These suites are renowned for their architecture and built an old-world architecture. Besides Guests can take a what types of have a pick of suites that overlook the metropolis or pool or face the Gateway of India and the Arabian Sea. Promotion TAJ on a regular basis comes with its advanced thought of to up with offers during season and off-season such as TAJ Holiday summer and monsoon bundles in its hotels. They besides announced or inform to client for its approaching events or exhibition by monthly calendar clip. Monetary value TAJ besides divides its hotel and services in monetary value based like up-class/upscale services and economic/medium category services. But its provides a good quality based services that spend by cusomer. Besides, its give a price reduction or assorted club point or shopping verifier to its regular client. Procedure Taj has a ain alone client relationship Management ( CRM ) system that s maintain a records of all client and its demands. Peoples TAJ has a 24000 employees fulfilled the purpose of the hotel of zenith of Indian Hospitality. Besides Taj has a assorted professional squad like Professional individual, Personal Agents, Technological individual, Travele agents for presenting the best services. PEST Analysis of TAJ Hotel: Political Factor: TAJ Hotels running on domestic every bit good as different 12 states, So its faced a many political issue to spread out and run its concern. Different states authoritiess has a different policy and jurisprudence about hotel industry. TAJ MAHEL Hotel Mumbai faced a terrorist onslaught in September 2008 and so generates a assorted security issue respects to the Hotel. Economic Factor: There are many Ecomomic factors affect the company s net income and enlargement program in international market like states economical state of affairs, revenue enhancement rate, rising prices rate, trade policy etc. In 2008, the period of recession or universe s economic crises TAJ Hotel Share prise about 50 % autumn down but the strong cardinal finance base, experience an large trade name name TAJ Hotel easy come out. Technological Factor: TAJ Hotels is a portion of the TATA Groups, whose are celebrated in advanced and progress in technology.TAJ Hotels provides a service of high-velocity wi-fi cyberspace and assorted progress IT installation to its client for its concern position. Besides, TAJ Hotels maintain a relation with its ain CRM Software. Social Factor: The TAJ Hotels concern tally on many different state and each have a ain civilization and tradition but TAJ Hotel adjust in all civilization and supplying a good traditional every bit good as modern manner of client services. Besides, TAJ Hotels prefers to enroll a local people and to care of local society or community, instruction, civilization development. Besides, set up a local traditional event in its hotel to back up the local humanistic disciplines to carry through its corporate-social duty. Environmental Factor: The TAJ Hotel running a Earth ( Environmental Awareness and Renewal TAJ Hotels ) plans since 2004.The Hotels besides tried to used the eco-friendly and recycling merchandise in its all Hotels. Besides its held a many environmental programmed for consciousness of planetary heating and environment change.TAJ besides received enfranchisement from Green Globe, the lone worldwide environmental enfranchisement plan for travel and touristry. 8. Research Methodology: In Research Methodology is to cognize the what schemes and planning are needed to take of research. The chief connotation behind the fact-finding research is what and how to supply the different unique qualities services so the rivals by TAJ Hotels. Qualitative research is an probe in which the research worker efforts to understand some larger world by insulating and mensurating constituents of that world within their contextual scene ( Gummesson, 2000, p 64 ) . In this Research the aggregation done by usage of the different informations aggregation technique and besides puting the how to roll up a broad scope of informations for the demands of this research. In this investigation of research, there are assorted informations aggregation techniques like questionnaires, studies. 9. Data Collective Method: The position of the research, quantitative and qualitative informations analysis technique are needed but in this research concentrating on qualitative research method. The primary and secondary both types of informations are required. Primary Data aggregation Method: The consequence of any research is depend on how and what schemes and planning are make for research of instance. The informations can be gathered from the current selling technique used by TAJ Hotel. Besides the informations are collected from client feed-back from. The sentiment polls and studies from the clients can be used for the aggregation of informations for the peculiar research subject ( Bhattacharyya, 2009 ) . Questionnaire is besides one of the easy and efficaciously technique for the research worker. In this method straight inquiring the inquiry to client about your research. The chief benefit of questionnaire is to supply a Varity of information. Besides researcher inquiring the more than one inquiry to client and to garner a tonss of informations and after that analyzed informations and take those informations that are required. Interviewing: In this technique, to straight inquire the inquiry from faced-to-faced between clients and company staff. This information are really utile when generates a some job and issues or before launch a new merchandise. Secondary informations aggregation method: Secondary informations is a collected from inside or outside the company. The internal informations are gather from the mention books, diaries, cyberspace or publish research paper.The external informations are gathered from company s one-year studies or authorities public studies and these are numeral and statistics. 10. DATA Analysis: 11. TIME Scale Exercise June 16 July -16 Aug-6 Week WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6 WEEK 7 Choice of research proposal xA A A A A A Decision on subject rubric A Ten A A A A A Working on research background A A Ten A A A A Rationale A A Ten A A A A Execution on research aims A A A Ten A A A Formulation of research inquiries A A A Ten A A A Working on literature reappraisal A A A A Ten A A Knowing research methodological analysis A A A A A Ten A Clarifying informations aggregation method A A A A A Ten A Working on informations analysis A A A A A A Ten Clarification with the lector A A A A A A Ten Time spectrum A A A A A A A

A Project on Ipl. Essays

A Project on Ipl. Essays A Project on Ipl. Paper A Project on Ipl. Paper A PROJECT REPORT ON MARKETING STRATERGIES OF INDIAN PRIMIER LEAGUE (IPL) SUBMITTED BY BHAVIK K. SANGHVI THIRD YEAR OF BACHELOR OF MANAGEMENT STUDIES (V-SEMESTER) PRAHLADRAI DALMIA LIONS COLLEGE OF COMMERCE ECONOMICS, MUMBAI 400 064 TO THE UNIVERSITY OF MUMBAI IN PARTIAL FULFILMENT OF BACHELOR OF MANAGEMENT STUDIES ACADEMIC YEAR 2011-2012 DECLARATION I, Bhavik K. Sanghvi student of T. Y. B. M. S. Prahladrai Dalmia Lions College have completed the Project on Marketing Strategies of Indian Premier League For the Academic Year 2011-2012. The information given in this project is true to the best of my knowledge. Bhavik K. Sanghvi CERTIFICATE I Prof. Dr. A. M. Bhende hereby certify that Bhavik K. Sanghvi student of T. Y. B. M. S. PRAHLADRAI DALMIA LIONS COLLEGE OF COMMERCE AND ECONOMICS has completed the Project on MARKETING STRATEGIES OF INDIAN PREMIER LEAGUE for the Academic year 2011-2012. This information is true to the best of my knowledge. |Signature of |Signature of Principal | |Project Co-ordinator | | ACKNOWLEDGEMENT First of all I would like to take this opportunity to thank the Mumbai University for having projects as a part of the B. M. S. curriculum. Many people have influenced the shape and content of this project, and many supported me through it. I express my sincere gratitude to Prof. Dr. A. M. Bhende for assigning me a project on MARKETING STRATEGIES OF INDIAN PREMIER LEAGUE, which is an interesting and exhaustive subject. He has been an inspiration and role model for this topic. His guidance and active support has made it possible to complete the assignment. I also would like to thank my parents, my sister and my friends who have helped and encouraged me throughout the working of the project. Last but not the least I would like to thank the Almighty for always helping me. PREFACE This project is undertaken to fulfil the project work component of the B. M. S. program in the V Semester. My project guide from P. D. College is Prof. Dr. A. M. Bhende. This project shows the working style and life of employees at their workplace. It gives an insight into the employer-employee relationships prevalent in companies. It speaks about how a company should keep their employees happy by providing them quality work life. This project also gives an overview of how a Human Resource Department should function so as to retain the best of the companys human resources for the companys betterment. INTRODUCTION [pic] What is the Indian Premier League (INDIAN PREMIER LEAGUE (IPL))? The Indian Premier League, created by the Board of Control for Cricket in India (BCCI) and sanctioned by the International Cricket Council (ICC), is a Twenty20 cricket competition. It is the brainchild of BCCI vice-president Lalit Modi and is modelled along the lines of club football in Europe, which is unlike anything cricket has known in the past. The best players from around the world will not play according to their nationality but as per the market forces. Big money involved The sheer big money of the INDIAN PREMIER LEAGUE (IPL) is unprecedented at this level of cricket. The BCCI has already made close to US$ 1. 75 billion solely from the sale of TV rights ($908 million), promotion ($108 million) and franchises (approximately $700 million). Players are expected to earn close to US$1 million for a three-year contract. Its an entire cricket economy out there. Top cricketers involved There are 77 names in the competition. MS Dhoni, Ricky Ponting, Adam Gilchrist, Shoaib Akhtar, Jayawardene, Jayasuriya, Yuvraj and Hayden are some of the big names. The process The tournament is scheduled to begin on April 18, 2008 and will last for 44 days, involving 59 matches. The prize money for the league will be around Rs 13 crore (US $3million). Each team will have a pool of 16 players, of whom eight can be international and four from the Under-22 level or from the catchment area where the team is based. The governing council consists of Chairman and Commissioner Lalit Modi, Sunil Gavaskar, MAK Pataudi and Ravi Shastri, Rajiv Shukla, Chirayu Amin, Inderjit Singh Bindra and Arun Jaitley. Although it is going to be a franchise system, some foreign players have already been contracted by the BCCI to play in the INDIAN PREMIER LEAGUE (IPL). Fixtures Each team will play the other 7 teams home and away, the top four teams at the end of the group stages will go through to the semi finals. Format 8 teams 16 players in a squad INDIAN PREMIER LEAGUE (IPL) as a Product: Position in the BCG Matrix: Is INDIAN PREMIER LEAGUE (IPL) just a product now ? Is INDIAN PREMIER LEAGUE (IPL) only for money minting ? What is its position in the BCG MATRIX ? The Indian Premier League going to be held in South Africa will mainly be a television product for the Indian market and the crowd attendances will be no more than a bonus, according to a former cricket administrator. Arthur Turner says that hosting of INDIAN PREMIER LEAGUE (IPL) in South Africa is not a coup for the country as the tournament was shifted out of India due to security reasons. It is hard to see how eight foreign teams playing 59 matches in a foreign country will capture the imagination of the South African public. Sure there will be a curiosity factor but nothing more. Durban will probably be the exception given the huge Indian community, Sports24. com quoted Arthur, as saying. He says the INDIAN PREMIER LEAGUE (IPL) will be mainly a television product for the Indian market and the crowd attendances will be no more than a bonus, and adds that the main aim of the organisers is to ensure that the tournament takes place. Arthur compliments Cricket South Africa on assisting the INDIAN PREMIER LEAGUE (IPL) by hosting the tournament in the country as an emergency measure, which is good in the spirit of cricket. The South African economy will also benefit from the move with the hospitality, hotel and transport industries being the main beneficiaries. Also, the local cricket provinces and their venues will benefit financially from a staging fee for matches, he says. What is BCG MATRIX? [pic] The  BCG matrix  or also called  BCG model  relates to marketing. The BCG model is a well-known portfolio management tool used in product life cycle theory. BCG matrix is often used to prioritize which products within company product mix get more funding and attention. The  BCG matrix  model is aportfolio planning  model developed by Bruce Henderson of the Boston Consulting Group in the early 1970s. The BCG model is based on classification of products (and implicitly also company business units)  into four categories based on combinations ofmarket growth  and  market share  relative to the largest competitor. When should I use the BCG matrix model? Each product has its  product life cycle, and each stage in products life-cycle represents a different profile of risk and return. In general, a  company should maintain a  balanced  portfolio of products. Having a balanced product portfolio includes both  high-growth  products as well aslow-growth  products. A  high-growth product  is for example a new one that we are trying to get to some market. It takes some effort and resources to market it, to build distribution channels, and to build sales infrastructure, but it is a product that is expected to bring the gold in the future. An example of this product would be  an iPod. A  low-growth product  is for example an established product known by the market. Characteristics of this product do not change much, customers know what they are getting, and the price does not change much either. This product has only limited budget for marketing. The is the milking cow that brings in the constant flow of cash. An example of this product would be a regular Colgate toothpaste. But the question is, how do we exactly find out what phase our product is in, and how do we classify what we sell? Furthermore, we also ask, where does each of our products fit into our product mix? Should we promote one product more  than the other one? The  BCG matrix  can help with this. The  BCG matrix  reaches further behind product mix. Knowing what we are selling helps managers to make decisions about what priorities to assign to not only products but also company departments and business units. What is the BCG matrix and how does the BCG model work? Placing products in the BCG matrix results in 4 categories in a portfolio of a company: BCG STARS  (high growth, high market share) Stars are defined by having high market share in a growing market. Stars are the leaders in the business but still need a lot of support for promotion a placement. If market share is kept, Stars are likely to grow into cash cows. BCG QUESTION MARKS  (high growth, low market share) These products are in growing markets but have low market share. Question marks are essentially new products where bu yers have yet to discover them. The marketing strategy is to get markets to adopt these products. Question marks have high demands and low returns due to low market share. These products need to increase their market share quickly or they become dogs. The best way to handle Question marks is to either invest heavily in them to gain market share or to sell them. BCG CASH COWS  (low growth, high market share) Cash cows are in a position of high market share in a mature market. If competitive advantage has been achieved, cash cows have high profit margins and generate a lot of cash flow. Because of the low growth, promotion and placement investments are low. Investments into supporting infrastructure can improve efficiency and increase cash flow more. Cash cows are the products that businesses strive for. BCG DOGS  (low growth, low market share) Dogs are in low growth markets and have low market share. Dogs should be avoided and minimized. Expensive turn-around plans usua lly do not help. And now, lets put all this into a picture: [pic] Are there any problems with the BCG matrix model? Some limitations of the  BCG matrix model include: The first problem can be how we define market and how we get data about market share A high market share does not necessarily lead to profitability at all times The model employs only two dimensions – market share and product or service growth rate Low share or niche businesses can be profitable too (some Dogs can be more profitable than cash Cows) The model does not reflect growth rates of the overall market The model neglects the effects of synergy between business units Market growth is not the only indicator for attractiveness of a market There are probably even more aspects that need to be considered in a particular use of the BCG model. Where can I find more information about the BCG matrix model? What is the next level of strategic management analysis? The  BCG matrix can help to find a strategy. But, what if we have 2-3 strategies and need to decide which one is the best one? The Quantitative Strategic Planning Matrix (QSPM)  model can be used to compare strategic alternatives. I have questions about the BCG matrix In case you have any questions about the  BCG matrix, you might want to submit them at our  management discussion forum. You might also be interested in reading about the  Balanced Scorecardmodel and about the  Porters Five Forces  model. Marketing Mix of Indian premier league [pic] INDIAN PREMIER LEAGUE (IPL) – The Indian premier league has taken the cricketing world by storm. It has also got its marketing mix spot on. Read on to discover the perfection in the marketing mix of Indian Premier League Product INDIAN PREMIER LEAGUE (IPL) stands for Indian Premier League. It is a Twenty20 tournament started by BCCI. It is the brainchild of Lalit Modi. It started in the year 2008 and comprises the players from all over the world. A perfect blend of cricket entertainment. It’s providing a stage for many youngsters to show their performance profitable too to Advertisers and broadcasting channels. Price As far as the INDIAN PREMIER LEAGUE (IPL)  pricing  structure is concern, The INDIAN PREMIER LEAGUE (IPL) is predicted to bring the BCCI income of approximately US$ 1. 6 billion, over a period of five to ten years. All of these revenues are directed to a central pool, 40% of which will go to INDIAN PREMIER LEAGUE (IPL) itself, 54% to franchisees and 6% as prize money. The money will be distributed in these proportions until 2017, after which the share of INDIAN PREMIER LEAGUE (IPL) will be 50%, franchisees 45% and prize money 5%. The INDIAN PREMIER LEAGUE (IPL) signed up Kingfisher Airlines as the official umpire partner for the series in an Rs. 106 Crore’s (1. 06 billion) deal. This deal sees the Kingfisher Airlines brand on all umpires’ uniforms also on the giant screens during third umpire decisions. Sony Entertainment Television signed a new contract with BCCI with Sony Entertainment Television paying a staggering Rs. 8700 Crore’s (87 billion) for 10 years. Place The first season of the Indian Premier League commenced on 18 April 2008 in India, and ended on 1 June 2008 with the victory of the Rajasthan Royals against Chennai Super Kings in the final at the DY Patil Stadium, Navi Mumbai. As the second season of the INDIAN PREMIER LEAGUE (IPL) coincided with multi-phase 2009 Indian general elections, the Indian Central Government refused to provide the Indian paramilitary forces to provide security, saying the forces would be stretched too thinly if they were to safeguard both the INDIAN PREMIER LEAGUE (IPL) and the elections. As a result, the BCCI decided to host the second season of the league outside India. All 59 matches of the second season, abbreviated as INDIAN PREMIER LEAGUE (IPL) 2, took place in South Africa. Ironically, South Africa were also scheduled to have elections doing the INDIAN PREMIER LEAGUE (IPL), however, the South African government provided adequate security for both the South African General Elections and the INDIAN PREMIER LEAGUE (IPL). Promotion When Bollywood and cricket met, the result was INDIAN PREMIER LEAGUE (IPL) and it was truly entertaining to see one’s favorite cricketer as well the Bollywood star on the same platform. INDIAN PREMIER LEAGUE (IPL) was no doubt an entertaining one. Super stars like Shah Rukh, Preity, Akshay, Katrina, Hrithik had been a source which provided a lot of glam to INDIAN PREMIER LEAGUE (IPL) promotion. To attract the cricket fans, even team-owners have started selling tickets personally. Preity Zinta, the co-owner of Kings XI Punjab and Australian pace man Brett Lee sold the tickets along with their autographs. People Indian Premier League is mostly targeted for the younger generation youth. As the generations are very busy with their day to day work with INDIAN PREMIER LEAGUE (IPL) they get entertainment along with cricket which helps them to enjoy every aspect of the game. People are very excited towards INDIAN PREMIER LEAGUE (IPL) as this is only one game that brings different players of different countries at one platform, for which they tend to get attracted to see their favorite player perform. Some of the audiences are also attracted to see their favorite celebrity cheering for the team. Process Indian Premier League as a whole is the biggest event of the year for which months of preparation are to be done. For instance organizing the respective 8 teams who are performing for the event and the most important of all is marketing the INDIAN PREMIER LEAGUE (IPL) as it has to reach the wide range of audience globally. An arrangement of stadium where this event is going to be held is also finalized well before. Finally and most important of all is execution of the Event. Physical Evidence Fun, Music, Entertainment sports, where can you find that, answer for that is INDIAN PREMIER LEAGUE. People wait for this season as they get everything in a joyful bundle. INDIAN PREMIER LEAGUE (IPL) is also the biggest platform for advertising and promoting different product or brands which is clearly viewable during the event. 1) Franchisees were auctioned 2) Auctioning the players participating in the INDIAN PREMIER LEAGUE (IPL) tournament 3) TV, radio channels, complete digital and print media has been used for advertisement. 4) Cheerleaders were one of the most important things that is talked about, they attracted huge crowd. 5) It was telecasted worldwide. 6) Locations: the venue chosen for the cricket matches was a strategic choice . This places which are named after franchisees, which helped attract people. 7) Conflicts with some media partners and some cricket boards again demanded the attention of people. 8) Timing: INDIAN PREMIER LEAGUE (IPL) has shown its strategic application of intellect by choosing the evening time for the matches, which made people watch game comfortably. 9) ICL: the rival ICL had been one of the reasons for the publicity and emergence of INDIAN PREMIER LEAGUE (IPL). People started comparing the INDIAN PREMIER LEAGUE (IPL) ICL that caused the huge publicity for the INDIAN PREMIER LEAGUE (IPL) 0) Opening ceremony was one of the most amazing experience. 11) Live concerts: 12) Franchises taken by film stars like Shahrukh Khan, Pretty Zinta etc are the center for attraction, which made Bollywood stars come for the game. 13) Bollywood stars were used for anchoring and promotion of teams. For example Akshay Kumar for Delhi daredevils, Shahrukh khan for kolkata knight riders. 14) Special phras es were used made the sponsors pay more for example: for every six it was a DLF Maximum, for every special moment it was city moment of success. INDIAN PREMIER LEAGUE (IPL) ready for a 160 crore Marketing Blitz ADVERTISEMENT FOR INDIAN PREMIER LEAGUE (IPL) [pic] The fourth edition of  Indian Premier League  (INDIAN PREMIER LEAGUE (IPL)) has a number of brands trying to squeeze the most out of the cricketing extravaganza. Consumers will see numerous campaigns and product launches by many corporate giants during the 50-day tournament that kicked off in Chennai on Friday. The main sponsors on Set Max, the official broadcaster of the INDIAN PREMIER LEAGUE (IPL)-4, are said to be spending a fortune to push visibility among the bunch of advertisers. The rates are said to have touched Rs 30 to Rs 40 crore per advertiser for each sponsorship deal, while new comers wanting to associate with the tournament are said to be spending 25-30 per cent more. The broadcaster announced that it has increased the ad rates by 20 per cent this year. According to an industry source, a month back the price for a 10-second slot was Rs 6 lakh. Last year, the broadcaster had started selling its initial inventory to advertisers for Rs 5 lakh for a 10-second spot. The channel is said to have earned around Rs 300 crore from INDIAN PREMIER LEAGUE (IPL)s first edition and around Rs 500 crore from the second. Media experts cite these as the peak months, which explain the huge number of promotions. The official broadcaster has sold a majority of its advertising inventory. Set Max holds 10 years exclusive rights for the tournament since it started in 2008. There will be hordes of advertisements and various new campaigns from different corporate giants for the INDIAN PREMIER LEAGUE (IPL)-4 that comes on the heels of the hugely successful ICC World Cup. We are the on-air sponsors for INDIAN PREMIER LEAGUE (IPL)-4 (mobile side). We will be heavy on advertisements and there will be various new launches in the air conditioners and mobile segments during the period, said Ruchika Batra, general manager for southwest Asia, Samsung. INDIAN PREMIER LEAGUE (IPL) has the whole family as an audience, which has a good impact with the prime time dominance. The advertisers will definitely get the best return. Our inventory is more-or-less sold, said Punitha Arumugam, group chief executive officer, Madison Media. Madisons major clients who are spending for the INDIAN PREMIER LEAGUE (IPL) include Godrej and Cadbury. Godrej has announced a nation-wide mass multi- category loyalty programme the Godrej Power Play, probably the largest from the group so far since it started its brand re-building three years ago, said Ashutosh Tiwari, executive vice president, strategic marketing, Godrej. The group will launch new products in the appliances and hair colour categories during INDIAN PREMIER LEAGUE (IPL)-4. Godrej Power Play will allow consumers to participate in the INDIAN PREMIER LEAGUE (IPL) by creating their own cricket teams, exchanging players and winning prizes during the tournament. Other brands like Onida, too, have their plans laid out, though they prefer to play it safe. INDIAN PREMIER LEAGUE (IPL) has become an important tournament now. Film releases are also postponed during this time of the year. So, it is difficult to be completely out of INDIAN PREMIER LEAGUE (IPL). We wont be spending heavily, but yes will be visible during the period and focus more on the AC category, said K. Sriram, vice president, sales and marketing, Onida. Companies have also come up with INDIAN PREMIER LEAGUE (IPL) specials. Recently, German automobile giant Volkswagen unveiled a special INDIAN PREMIER LEAGUE (IPL) edition of the Vento. Volkswagen is the exclusive automotive partner for both INDIAN PREMIER LEAGUE (IPL)-4 and the next season of INDIAN PREMIER LEAGUE (IPL). According to media planners, the Internet will also be a major platform. Advertisers have become active and surely do not want to miss a single opportunity to connect with the net savvy consumers. MERCHANDISE FOR INDIAN PREMIER LEAGUE (IPL) Service About Us eBay Education Our Blog Contact Us Indian Premier League Merchandise [pic] How iStreet used eCommerce platform effectively to sell INDIAN PREMIER LEAGUE (IPL) merchandises INDIAN PREMIER LEAGUE (IPL) and eBay Connection INDIAN PREMIER LEAGUE (IPL) or Indian Premier League has become one of the most watched and most entertaining events in India and across the globe too. The Board of Control for Cricket in India (BCCI) started it in the year 2008 with eight teams; since then, it has become more fascinating, exciting, and entertaining mega event for cricket viewers all around the world. Observing the love and franticness for this mega event, eBay India came up with an initiative to offer a unique opportunity for die-hard cricket fans. They partnered with several branded apparel companies, so that cricket fans all across the world can access INDIAN PREMIER LEAGUE (IPL) merchandise of all eight teams (Kings XI Punjab, Kolkata Knight Riders, Royal Challengers Bangalore, Chennai Super Kings, Delhi Daredevils, Mumbai Indians, Deccan Chargers and Rajasthan Royals) at a click of a button. INDIAN PREMIER LEAGUE (IPL) merchandise on offer were T-shirts, jerseys, caps, backpacks, footwear, key chains, collectibles, cheering sticks, wrist bands, and many more. How iStreetacted as a lynchpin to sell INDIAN PREMIER LEAGUE (IPL) merchandises? We, at iStreet, offer a complete eCommerce solution right from managing inventory to imaging the products to managing product listings to shipping of products to customer service – to take away the complexities associatedwith eBay selling. In other words, we use smart and effective tools to help merchants and businesses to make the optimum use of the eCommerce platform. More importantly, we help merchants and businesses to streamline their work process related to online buying and selling activities through our expertise in eCommerce domain. Above all, all these help to bridge the gap of reaching attractive online marketplace like eBay, and to provide total solution to build business at eBay. How we pulled it off? We, at iStreet, realized catering to the wide interests of online shoppers, who are die- hard cricket fans, and meeting the challenge to assist eBay India in its operations was a difficult but exciting task. However being accoutered with the required resources and a vast experience of selling thousands of products online, we successfully managed to assist eBay in selling most INDIAN PREMIER LEAGUE (IPL) merchandises. This was done through product image management, catalogue pricing, listing management, and fulfillment. More importantly, key performance metrics were used in the entire process right from market assessment to implementation to achieve the desired result. Thus with its unique strategy, and smart brand and channel management, we havemade it a habit to accept newer challenges to set new milestones. FAN CLUB FOR INDIAN PREMIER LEAGUE (IPL) [pic] mig33 has tied up with five Indian Premier League (INDIAN PREMIER LEAGUE (IPL)) teams and launched dedicated mobile fan clubs for each of them. The teams are Kings XI Punjab, Chennai Super Kings, Delhi Daredevils, Royal Challengers and Deccan Chargers. With this initiative, mig33 will help teams connect with their fan base in India and abroad through their handsets. The service would enable free; access to chat rooms, instant messaging, profiles, news and photo sharing, updates and gossip are easy to navigate once downloaded. High on cricket fever Besides sponsoring Kolkata Knight Riders (KKR), Sprite has rolled out a new communication initiative for the INDIAN PREMIER LEAGUE (IPL), 2009. As part of brand’s 360- degree plans, Shah Rukh Khan, Bollywood superstar and owner KKR, Saurav Ganguly, captain, KKR, and some other members of the team including Murali Karthik and Ajit Agarkar would feature in the new campaign. The campaign links Sprite with KKR’s no-nonsense, cut-through, competitive spirit with the tag line, â€Å"Korbo, Lorbo, Jeetbo Re† Shopping mania HomeShop18, the country’s first 24-hour home shopping channel from the Network18 Group, has launched a nationwide promotion, Sabki Jeet Pakki, to mark its one-year in business. The anniversary bash will feature a lucky draw where a customer who purchases from the HomeShop18 TV channel during the promotion period will be eligible to win exciting prizes. In addition, there are assured gift certificates worth Rs 500. It needs to be mentioned that within a year of its launch, HomeShop18 has arranged an impressive array of over 20,000 products, and boasts of a footprint in over 2,400 cities with over 25% repeat customers ARTICLE ON INDIAN PREMIER LEAGUE (IPL) YOUNGISTAN [pic] By Divya Gururaj Managing Director, MediaCom Sports are a great window on the society -David Halberstam, Pultizer Prize-winning author/journalist Which brings us to our biggest sports hoopla in India INDIAN PREMIER LEAGUE (IPL). On the back of millions of dollars, sinful player bids, unparalleled press coverage, star quotient, imported cheerleaders, was launched the INDIAN PREMIER LEAGUE (IPL) spectacle. The television ratings are big, the stadiums are packed to capacity, the team anthems jam radio airwaves INDIAN PREMIER LEAGUE (IPL) is suddenly the biggest thing to hit India. So, does the INDIAN PREMIER LEAGUE (IPL) success reflect a changing India, or is it just fantastic marketing? Possibly, a bit of both. The INDIAN PREMIER LEAGUE (IPL) capitalises on mirrors some emerging consumer trends therein lies its success. n India Shining: Its now Indias moment of glory thats what our GenX believes wants. India bidding for the worlds best players, Indians captaining global stalwarts INDIAN PREMIER LEAGUE (IPL) is an Indian takeover of cricket. Whatever the outcome of INDIAN PREMIER LEAGUE (IPL) final, it will still be an India win. Unlike the often stressful moments leading to disappointing outcomes of our national team versus another country, INDIAN PREMIER LEAGUE (IPL) is a total win-win for India. The Best The World Has To Offer: Unlike their parents, todays Indians are familiar with the worlds best latest. And they will not settle for less. INDIAN PREMIER LEAGUE (IPL) is just that. The best players from across the world, the cheerleaders flown in, the best brands offering customised merchandise, stadiums all spruced up, McD burgers CCD coffee on the stands. Even the spiffy, MI3 looking, walkie-talkie toting, security guards at the stadiums are so different from the portly bored policewallahs who would earlier herd crowds. Watching an INDIAN PREMIER LEAGUE (IPL) match live is actually a world-class experience (if you just ignore the parking hassles). Metros Going Global: Mumbai, Chennai, Kolkata are no longer about the Ghats, the Madrasis the Bongs. The IT ITeS boom has made our metros into multicultural, multilanguage, multiethnic, melting pots, with enough Gora presence. The INDIAN PREMIER LEAGUE (IPL) teams reflect just that. Homogeneous yet heterogeneous. Saurabh Tiwari, Manish Pandey Harbhajans being on the Mumbai Indians team will be giving sleepless nights to Raj Thackery his MNS. But thats what our cities are today thats what we have come to accept. Fast Furious: Time is at premium patience a forgotten virtue. For a young India, INDIAN PREMIER LEAGUE (IPL) is instant gratification. Three hours of excitement fast-paced action. Unlike other sports, in T20 there is some scoring every minute of the game. And when there is a break in the game, the cheerleaders ensure that the crowds remain titillated the adrenaline continues to flow. Pretty much the 2 minute-noodles-with-added-masala formula. Its time has finally come. Page 3 Is The Way To Be: In a country obsessed with Bollywood cricket, INDIAN PREMIER LEAGUE (IPL) has just the right mix. The star quotient in sports has never been so high. Our Bollywood team owners along with their glitterati friends have widened INDIAN PREMIER LEAGUE (IPL) from sports page to Page 3. There is something in it from everyone from the crazy cricket addict, to his SRK obsessed girl-friend INDIAN PREMIER LEAGUE (IPL) covers it all. The glitzy team uniforms (how can we ignore the gold silver pads), the Hollywood inspired team names of course, the Washington Redskins have caught a nations imagination. In fact, cheerleading is all set to debut as the latest career option for the young, swinging Indian. Show Me The Money: Money opulence rule. Our youngistan is obsessed by big money, bigger salaries, side money at the BPO, quick bucks on the Stock Exchange. To have is great, to have not is a non-option. INDIAN PREMIER LEAGUE (IPL) is the mother of big money. 160 players have been paid, unheard-of-dreamt-of money. And that is a big draw we are hooked to guys with big money. Remember Harshvardhan Nawathe, the first KBC winner how his winning episode doubled the already huge KBC ratings? Desperately Seeking Entertainment: Couch potatoes we no longer are. But so far, apart from the saas-bahu sagas, entertainment was limited to shopping, eating cinema. INDIAN PREMIER LEAGUE (IPL) is a great new hangout, evident by the stands packed mostly with young males 15-25 years, SEC AB, having the time of their lives. The festive atmosphere created by the cheerleaders, speakers blaring the team anthems Bollywood songs, all add to the picnic. But clearly, Indians are starved for some out-of-home entertainment. Media Maketh The Man: Our Indian idols are all created by media. Be it a Khali who emerged out of nowhere, a Prince who fell in a well, or Bhajji-Sree whose slapping is still hogging airtime. INDIAN PREMIER LEAGUE (IPL) has provided media with all the big bucks, glamour the sleaze which makes for great PR coverage. And the 25% increased ratings of the news channels are also reflective of an India which is lapping up sleaze, gossip tabloid journalism. Ready For Change: At home also, the shenanigans on-field, be it the cheery cheerleaders or the bad Bhajji, are a welcome relief for soap fatigued families, evident by the high TRPs of INDIAN PREMIER LEAGUE (IPL) the falling fortunes of daily soaps. INDIAN PREMIER LEAGUE (IPL) offered a whole new experience India was ready to give it a try. Of course, since most of India is a single-TV home, it also shows that, finally, the males have got hold of the remote. Changed But Rooted: Comparing INDIAN PREMIER LEAGUE (IPL) our recent debacles in hockey. Hockey through the years has remained as it was. Cricket has evolved from tests to ODIs to 20-20s now to league. Yet, there is heritage, tradition familiarity. Our great grandparents played cricket went to watch test matches (all five days of it). INDIAN PREMIER LEAGUE (IPL) is not a complete break from the past, yet its keeps pace with changing times. Whether the Ambanis or the Mallayas are able to milk this, their latest cow, remains to be seen. But what they Lalit Modi have created, perhaps truly represents the pulse of a nation. And a summer to remember. Cheer Leaders For INDIAN PREMIER LEAGUE (IPL) [pic] INDIAN PREMIER LEAGUE (IPL) for more publicity got INDIAN PREMIER LEAGUE (IPL) Cheer Leaders †¦ Got great advantage but went thru a lot of difficulty and negative publicity too Article with the worst publicity by Times Of India May 11, 2011, INDIAN PREMIER LEAGUE (IPL) cheerleader Gabriella Pasqualotto thrown out for blogging on flirtatious players Zee news Cheerleaders in INDIAN PREMIER LEAGUE (IPL) like walking porn WWW. SIFY. COM INDIAN PREMIER LEAGUE (IPL) cheerleader sacked for naming naughty players http://blogs. wsj. com Mumbai Indians Cheerleader Sacked for ‘Secret’ Diary KEY FEATURES OF INDIAN PREMIER LEAGUE (IPL) [pic] The INDIAN PREMIER LEAGUE (IPL) or Indian Premier League is a 20-20 format cricket tournament. This league was formed by the Board of Cricket Control of India (BCCI) and sanctioned by the International Cricket Committee (ICC) INDIAN PREMIER LEAGUE (IPL) has been conceived on the lines of the English premier league and NBA, where local teams with a defined fan base play against each other ? INDIAN PREMIER LEAGUE (IPL) has eight teams sold to franchises for perpetuity. These franchises can run the league in their individual styles and can raise resources from the primary market. ? SON Y-WSG has bagged broadcasting rights for 10 years for US$918mn, excluding marketing for US$108mn ? The franchise amount collected is US$724mn, with each of the clubs being sold for US$67-112mn, depending on the city. A total of 59 matches were played BROADCASTING RIGHT [pic] TELEVISION RIGHTS: The BCCI created history when it sold television rights to Sony–World Sports consortium for US$1. 02bn TITLE SPONSERS: On February 13 2008, Indian real estate developer DLF Universal secured exclusive rights to the INDIAN PREMIER LEAGUE (IPL) title sponsorship worth Rs 200 crore (over $50 million) for five years. Indian Premier League Vs. Indian Cricket League VS [pic] Difference between INDIAN PREMIER LEAGUE (IPL) and ICL Unlike the Indian Cricket League (ICL), the INDIAN PREMIER LEAGUE (IPL) is an official sanctioned Twenty20 tournament. Owing to its recognition by the International Cricket Council (ICC), it will enjoy a better status and international reach. Also each team has individual owners. Television Rights On January 14, 2008, it was announced that a consortium consisting of Indias Sony Television network and Singapore-based World Sports Group secured the rights of the Indian Premier League. The record deal is for ten years at a cost of US$1. 026 billion. As part of the deal, the consortium will pay the BCCI US$918 million for the telecast rights and US$108 million for the promotion of the tournament. The BCCI announced that the bulk of the profit from this deal would initially go to the INDIAN PREMIER LEAGUE (IPL) franchises themselves, gradually reducing this amount over the duration of the contract. Network Ten has purchased the rights to show every game live in Australia on free-to-air television for the next five years at a cost of AU$10 $15 million. Title Sponsorship Rights Indian real estate developer DLF Universal secured exclusive rights to the Indian Premier League title sponsorship worth INR 200 crore (over US$50 million) for five years. Franchises The magnitude of the Indian Premier League was confirmed when the winning bidders for the eight franchises were announced on January 24, 2008. While the total base price for auction was US$400 million, the auction fetched US$723. 59 million. The official list of franchise owners announced and the winning bids were as follows. Franchise owner and price paid Bangalore Vijay Mallya/UB group USD 111. 6 million Chennai Super Kings India Cements USD 91 million Delhi DareDevils GMR group USD 84 million Hyderabad Deccan Chronicle USD 107 million Jaipur Emerging Media (Manoj Badale, Lachlan Murdoch, Suresh Chellaram and investors) USD 67 million Kolkata Shah Rukh Khans Red Chillies Entertainment in partnership with Juhi Chawla and Jay Mehta USD 75. 09 million Mohali Preity Zinta, Ness Wadia (Bombay Dyeing), Karan Paul (Apeejay Surendera Group) and Daburs Mohit Burman USD 76 million Mumbai Mumbai Mukesh Ambanis Reliance Industries Limited USD 111. 9 million. Entertainment industry is treated as the most prominent and emerging industry in the whole world. It is growing at rate faster than any other industry in the world even in this time of recession. Indian premier league has opened the doors to the next big media movement. India is one of the fast growing markets in the world and INDIAN PREMIER LEAGUE (IPL) and ICL has provided it with another media explosion. The current estimate of Indian entertainment and media industry are at INR 353bn ($8. 2bn). It is estimated to grow at a rate of 19 percent for the next five years. REVIEW INDIAN PREMIER LEAGUE (IPL) and ICL are two products that was able to create an impact in the marketing industry by providing services to an industry which was very hungry for products like that. Both this products created a value by offering the best entertainment possible. The definitions provided by Kotler proves right in case of this products. â€Å"Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchange products of value with others† -(Kotler,1991). Marketing is the most important factor for any industry. There are different ways in which different industry uses the marketing strategy for the effectiveness of their success. Marketing is a very wide concept it starts when we think of product, then we plan, and then create the product and finally we sell the product. It uses different strategies to accrue competitive edge in the market( Porter’s,1997). This strategies are widely used in this report to understand the different kinds of approaches this companies have adopted to target the customers. SWOT and PEST analysis is used in the report to understand the macro forces that are currently active in the industry. Kotler’s and Porter’s analysis is used throughout the report to understand the marketing mix, marketing strategies and macro forces. INDIAN PRIMIER LEAGUE: THE NEXT GENERATION OF CRICKET INDIAN PREMIER LEAGUE (IPL) is expected to earn 2 billion dollars to BCCI (Board of cricket control board of India in the next 5 years. INDIAN PREMIER LEAGUE (IPL) had bring a revenue of 1200crore rupees in the first year more than double the entire sports budget of India of 490crore rupees. INDIAN PREMIER LEAGUE (IPL) is considered as recession proof. Because of General elections in India INDIAN PREMIER LEAGUE (IPL) had to move to South Africa as the Government of India was unable to provide security for the event. In 2008 Set Max channel’s (SONY Entertainment) revenue market share has raised from a pre-INDIAN PREMIER LEAGUE (IPL) level of 5. 7% to 28. 8%, says the report. Its share of prime time has gone up to 29%, higher than the cumulative market share of the top nine Hindi general entertainment channels. From next year, Sony is projected to gross about Rs 650crore in advertising revenue for about 45 days of INDIAN PREMIER LEAGUE (IPL), which would be 7% of the entire estimated TV ad revenue of around Rs 9,000crore for the whole year. (http://Indian Premier League (IPL). timesofindia. indiatimes. com/articleshow/msid-3084001,prtpage-1. ms) OPENING DOORS TO THE BIGGEST MEDIA MOVEMENT [pic] ? Indian premier league created a new era of marketing sports in India. In this report I have tried to sort the similarities and difference it has with Indian cricket league. ? INDIAN PREMIER LEAGUE (IPL) is a US2bn property , it is attempt to sell cricket as a reality show ? Like England it has succ essfully promoted club culture in India for the first time. ? INDIAN PREMIER LEAGUE (IPL) provides a new entertainment genre which cut across borders. ? It is used as a means to promote some brands (UB group) and some consider it as an investment(e. . India cements). ? First edition of INDIAN PREMIER LEAGUE (IPL) has earned 1200crore profit that is double the amount Indian government spends for its entire sports budget. ? The market value of the teams has grown more than 300 percent this year. ? It is a concept sell. ? The main sponsor of INDIAN PREMIER LEAGUE (IPL) is DLF Teams, players and every small aspect related to INDIAN PREMIER LEAGUE (IPL) has become an INDIAN PREMIER LEAGUE (IPL) product INDIAN CRICKET LEAGUE (ICL)- THE UNDER DOG [pic] ICL or India cricket league is a parallel private cricket league runs with INDIAN PREMIER LEAGUE (IPL). It has got both versions of cricket that is 50 over and 20 over format of the game even though more emphasis is given to the 20-20 format. When started INDIAN PREMIER LEAGUE (IPL) consisted of 6 teams then by 2008 it has been increased to 8 and then in the second half of the year by 9. Board of cricket control of India considers ICL as unauthorised league and it has barred ICL players from taking part in any tournament hosted by ICC or BCCI. Indian cricket league still has its share of audience. It has got international players from almost all the cricket playing nations. It is headed by one of the legends of Indian cricket Mr. Kapildev, former captain of world cup winning team of India. ICL has got players like Brain Lara, who is considered as one among the top 3 players the world has ever produced. ? ICL is launched by Subhash Chandra in May 2007. ICL is a unique concept in cricket after Zee was not able to secure rights of the World Cup 2011. ? Subhash Chandra owns ICL unlike the eight teams in INDIAN PREMIER LEAGUE (IPL) owned by different franchises. ? ICL has more than 200 players with 9 teams in total. ? ICL investment is more than 1billion dollars in total. ICL has three event televised in a year compared to INDIAN PREMIER LEAGUE (IPL) which only have one. ? ICL has faced problems in finding grounds. ? It has generated revenue of 750 million in the first 3 years. BROADCASTING RIGHT First season of ICL was played in only one venue. The second season was more successful as ICL was able to secure three venues for 24 matches. ICL was able to telec ast matches on Zee Sports and Ten Sports. Other telecasters include Geo Super in Pakistan, Astro Telkom Malaysia, Starhub in Singapore, Showtime Arabia in Middle-East, Zee Sports in USA Canada and Zee Cinema in United Kingdom Europe. Global rights have been sold for US$10mn. TITLE SPONSERS: Edelweiss was the title sponsor with Rs150mn (for ten years) OTHER SPONSERS: JVC, Aircel, Vodafone and Intel were associate sponsors MARKETING MIX INDIAN PREMIER LEAGUE (IPL) 1. The production of INDIAN PREMIER LEAGUE (IPL) as a service product is exemplified by the mere volume of the production of revenue from every aspect of the game. 2. Teams, players and every small aspect related to INDIAN PREMIER LEAGUE (IPL) has become an INDIAN PREMIER LEAGUE (IPL) product. 3. Factors like material management for stadiums, players, Facilities arrangement for players, spectators, Guests, etc transportation management and allied activities require a proper management and BCCI has made all possible efforts to provide with the best facilities to everyone from spectators to players and third parties involved 4. One of the leading products in the segment. ICL Both INDIAN PREMIER LEAGUE (IPL) and ICL are having similar product. What ICL has is that, apart from the 20-20 match up, ICL has also planned to introduce 50 over match by 2010. Other than that both INDIAN PREMIER LEAGUE (IPL) and ICL have similar products. INDIAN PREMIER LEAGUE (IPL) 1. The venue chosen for the cricket matches was a strategic choice of places which are named after franchisees, which helped attract people. ICL 1. In first phase ICL they only had one stadium. Now it has 3 stadiums in India, to an extend it was a barrier in attracting crowd from various places. INDIAN PREMIER LEAGUE (IPL) 1. Follows a policy of price leadership strategy. 2. It also uses premium pricing strategy. 3. Gate revenues in INDIAN PREMIER LEAGUE (IPL) are largely dependent on stadium capacity and purchasing power of city. They are expected to vary between Rs200-Rs5, 000 premium seating. 0% of tickets will go to INDIAN PREMIER LEAGUE (IPL). Internationally, most of these teams own stadiums ICL 1. Penetration pricing 1. Uses all medium of advertisement it includes TV, newspaper, internet, billboards etc. 2. It follows the princIndian Premier League (IPL)e of controversy marketing. Marketing controversy either way, the end result is unparalleled cove rage; residual awareness of your product, which later most definitely translates into brand recall, and even sales. 3. Live concerts. 4. Uses film stars like Sharuk khan, Akhsay Kumar etc for promotion. 5. Grant opening ceremony. 6. Worldwide telecast. MARKETING ENVIRONMENT There are several actors and forces present in the industry that determine the fate of the product, INDIAN PREMIER LEAGUE (IPL) and ICL is no exception to this. We can classify those macro forces mainly into 6 groups 1. Demographic environment 2. Physical environment 3. Economic environment 4. Technological environment 5. Socio-cultural environment 6. Political and legal environment (Marketing management 12th edition(12e) by kotler and keller page numer-27) I have used two variables in SWOT analysis to understand the macro environment that is OPPUTUNITIES and TREATS and to understand the micro environment STREGTH and WEAKNESS is used. SWOT ANALYSIS STRENGTH ? INDIAN PREMIER LEAGUE (IPL) is based on the 20-20 format of cricket which would be completed within 3 hours. It is fast-paced and exciting, and more over it can be played in weekend or weekend afternoons. That makes it appealing like American football, basketball and soccer. It will appeal both to TV audience and as a spectator sport. ? INDIAN PREMIER LEAGUE (IPL) structure is such that all the aspects works in great balance to maximise the profit. ? India is cricket crazy nation so it is easy to promote the products like INDIAN PREMIER LEAGUE (IPL) and ICL. WEAKNESS 20-20 has become so popular that it can damage the other forms of cricket that is 50 over game and test cricket. ? There is always a distance from fans as it is difficult for everyone to get into the ground to see the matches. ? It is very difficult for sports and business to go together, business needs quick results but in a team sport it might time gel a group together. If management and team a re two levels it creates problems for the players. OPPURTUNITIES ? INDIAN PREMIER LEAGUE (IPL) is very attractive as a marketing communication opportunity since it has a large potential mass audience, especially for advertisers and sponsors. If the franchisees are able to generate a large fan base then it will be able to generate a large TV revenue ? Fan are of different types so there will be more corporate hospitality, season tickets, away tickets, TV pay-per-view and other ways to segment the markets for INDIAN PREMIER LEAGUE (IPL) ? Opportunity for merchandising is very huge e. g. sales of shirts, credit cards and other fan memorabilia. Grounds can also sell refreshments and other services during the game. ? This version helps to gain more youngsters to game and this will create a long term fan base for the frachesies. Their parents and older cricket fans may still prefer older forms of cricket. Youth market will also force the other to buy the product as status symbol. ? India has traditionally high inflation rate but the franchise has to pay only a fixed rate still 2017-18 means the investment is safe. THREATS ? Revenue will be more for highly supported team not for the highly priced team. ? Franchises are highly expensive. The most expensive team was brought by mukesh ambani for $111. 9million and the lowest Rajasthan royal for $67million. If the fan basis does not generate enough income then it will be difficult to pay the salaries for the players. ? If the best invested players don’t play well then you may not see the return on investment. ? The return on investment will have to for the long term as we cannot expect fast returns from all quarters quickly. ? It is the responsibility of the board of cricket control board of India to keep the level of competition with the other boards. It is the responsibility of the board to attract the top names of cricket to India. To understand macro forces in detail PEST analysis is used. PEST ANALSIS POLITICAL FACTORS ? Government of India was unable to provide security for the 20-20 tournament so it had to move to South Africa with immediate effect. ? Terrorism and political instability still remains a problem in India. ECONOMIC FACTORS ? Indian economy is facing deflation (. 12) so the investment in short term is not a safer option. ? Recession in world economy is another major issue so the purchasing power of the customer is considerably week ? INDIAN PREMIER LEAGUE (IPL)’s second edition had to move to South Africa it will cause a minimum loss of 250 crore rupees for the government of India in the form of taxes. As the stadiums in South Africa are comparatively smaller than India, it will cause the franchisees to loss another 50 crore rupees. ? Still Indian economy is growing at a faster rate than any other country except China and cricket is the life blood of almost every Indian. ? INDIAN PREMIER LEAGUE (IPL) is expected to bring BCCI 4500 crores in the next 10years. SOCIAL FACTORS ? India is a cricket crazy nation so the promotion of cricket is not at all an issue for the franchisees. ? 20-20 cricket is able to attract the young population of India. TECHNOLOGICAL FACTORS Cable television is still not available to large population of India. LIKELY EFFECTS ON THE INDUSTRY IN NEXT 12 MONTHS India is expected to grow at rate of 7 percent. Cricket has got a large fan base in India and it the only one industry in India expected outperform the effects of recession. Recent biding for player is an example for this effect. If the government of India can provide enough security then cricket will bring enough money for the economy. At the beginning of 2010 INDIAN PREMIER LEAGUE (IPL) will have 4 more teams that mean more money in the economy and growth in the sector is bound to increase. All the INDIAN PREMIER LEAGUE (IPL) franchisees will earn profit from this year as already 3 teams were able to generate profit in the first year itself. INDIAN PREMIER LEAGUE (IPL) from this year onwards will have a new market also in the form of South Africa. This will increase the viewership and it will also make International cricket council to find specific time slot for INDIAN PREMIER LEAGUE (IPL). TV revenues is expected to grow as INDIAN PREMIER LEAGUE (IPL) governing body has decided to have another brake of 5 minutes in between . RESEARCH METHODOLOGY Extensive research was carried out for the successful completion of this project. Both primary and secondary data were collected from various Sources. PRIMARY DATA: The main data was collected from the zonal office of INDIAN PREMIER LEAGUE (IPL) situated in Mumbai. An email which contains the typical details and strategies was received as feedback. The Marketing wing of both INDIAN PREMIER LEAGUE (IPL) ICL was contacted for preparing this assignment. Due to expense factor, communication was mostly done via email. The marketing department gave relevant information about the data. SECONDARY DATA: The secondary data in this study is collected from various magazines, Newspapers and Websites. Analysis and others parts are done on the basis of these secondary data and knowledge collected from the marketing lectures. LIMITATIONS My study is based on Primary data collected was only through phone and e-mail. The data from the primary source was very limited and it does not give the real picture of the Indian Entertainment Industry. The transparency of the data that is available is not entirely trustworthy. The net worth worth of the entertainment industry and the actual worth is not always the same. The time scale for studying the entire assignment was short. Such a vast case cannot be studied in a short span. There was also geographical constrains in collecting the data. Another important limitation was the communication gap. The only ways possible which could be effectively utilised were the telephone and e-mails. But these took lot of time as this entertainment industry is so scheduled. DISCUSSION INDIAN PREMIER LEAGUE (IPL) Commissioner Lalit Modi is confident that recession will have no impact on the tournament. He told CNN-IBN on 5th February that â€Å"the glitzy Twenty20 league is virtually recession proof† Lot of experts also believe that INDIAN PREMIER LEAGUE (IPL) is one industry that will do well even in this time of recession. This research tries to bring out the after-effects’ of such a system and its influence in various segments of people. My own analysis also prove that the above statement is true because the valuation of one of the teams of INDIAN PREMIER LEAGUE (IPL) that is Rajasthan Royals has gone upto 3733 percent appreciation in its share value. This fact shows that there is a growing interest in this product. (http://Indian Premier League (IPL)cricket4u. com/2009/02/05/long-term-contracts-make-Indian Premier League (IPL)-recession-proof-modi) One of the hot debate about the form of cricket is that 20-20 format kills Test cricket . As per Rahul Dravid one of the most successful Indian cricketer â€Å"T20 is unique and lot of young Indian players are excelling in this format. Whether they can take this confidence to the next level is debatable. It’s not going to be easy and the skills with which you achieve success in T20 may not help you give you success in Ranji and Tests† But the continuous success of Indian cricket in all forms of cricket in the last 2 years proves that this analysis of Rahul proved to be wrong. The confidence these youngsters have gained from 20-20 proved to useful in the other forms of cricket also. Indian Premier League (IPL)cricketlive. om/Indian Premier League (IPL)/indian-premier-league-quotes CONCLUTION INDIAN PREMIER LEAGUE (IPL)’s ability to sustain and grow its popularity in the long-term depends on the ability of individual franchises to break out and become large media properties on their own. Franchisees may also have to increase their marketing and promoti onal spends to effectively monetise their fan base and build brands out of their respective teams. Apart from finding more team sponsors, franchisees may try to increase the mix of premium seating in their home stadiums. At the moment a bit might be  too  different if we look INDIAN PREMIER LEAGUE (IPL) and ICL. In  the recent  format  advantage  can  be  taken  by  organising   matches  between   this  two winners that is more matches can be played between the two leagues. In the coming year more innovation is expected we might be able to see 10-10 or a 5-5 over format of cricket. Recession VS INDIAN PREMIER LEAGUE (IPL) Modi said INDIAN PREMIER LEAGUE (IPL) will not be hit by INDIAN PREMIER LEAGUE (IPL) but unfortunately it did – by article on http://cricketnext. in. com/news/recession-wont-hit-Indian Premier League (IPL)-auction-modi/37855-14. html And Indian Premier League (IPL)ticket. om/2009/01/Indian Premier League (IPL)-season-2-recession-hits-Indian Premier League (IPL). html CRICKETNEXT With big names such as Pietersen and Flintoff, the second INDIAN PREMIER LEAGUE (IPL) auction in Goa next week will be eagerly watched. INDIAN PREMIER LEAGUE (IPL) chairman Lalit Modi tells CNN-IBN that he expects the auction to generate quite a buzz despite the econ omic recession INDIAN PREMIER LEAGUE (IPL)TICKET The year  2007-08 saw sackings like never before in the world of cricket. From  coachesto CEOs and  officials  of all kinds, almost  everybody  was shown the door for reasons notpertaining  to performance alone. The year  2008-09  promises  to be a  little different. The year  2008-09  promises  to be a  little different. This year, it wont just be  coachesand  officials  getting  the pink slips; even cricketers will get them. At least three  franchisees  of the  Indian Premier League  (INDIAN PREMIER LEAGUE (IPL)) have already taken thenecessary  steps to downsize their teams. The marching orders are likely to be served at the junior level. While Mumbai Indians plan to bring down their 27-member contingent to 18, teams like Deccan Chargers and Delhi Daredevils are planning similar moves. . So what has triggered the move? Recession? Not really if the  franchisees  are to be believed. Simply put they have grown wiser in the second year. Last year, we were very new to the concept and it all happened so fast. But this year onwards, expect most of the teams to work on a target-based princIndian Premier League (IPL)e. They know exactly what theyre going to be eyeing for or in terms of cricket, what their team composition is going to be during the two-month period, says a franchise official. Chargers have given Adam Gilchrist and Darren Lehmann, captain and coach respectively, the entire responsibility of manning team  requirements. Of course, as one Chargers official suggests, this has come with a rider to get rid of all extra costs. In general, most  franchisees  now have a better idea of a core group functioning. Similarly, the captain, coach and senior players have a good understanding of the kind of team required. Were going to stick to that, he says. Other than the under-19 players (two per franchise), bought on a three-year contract during the 2008 auctions after India won the World Cup in Malaysia, most of the fringe players, picked from the domestic circuit, will in all likelihood be dumped. Mumbai Indians are tight-lipped for now, waiting for Sachin Tendulkar to give his nod, before the axe is wielded. Its going  to be a  common affair with the economic scenario so depressing. It wont be the case with Mumbai alone, says an official involved closely with the Mumbai cricket. EXCESS BAGGAGE At least three INDIAN PREMIER LEAGUE (IPL)  franchisees  have already taken the  necessary  steps to downsize their teams. The marching orders are likely to be served at the junior level, most of them being fringe players. Mumbai Indians plan to bring down 27-member contingent to 18; waiting for Tendulkars nod. Teams like Deccan Chargers and Delhi Daredevils are planning similar moves. The reason? Teams want to work on target-based princIndian Premier League (IPL)e. INDIAN PREMIER LEAGUE (IPL)  A  GAME  OR  BUSINESS TV,Internet,Newspapers Everymedium is flooding with DLF INDIAN PREMIER LEAGUE (IPL),a privateevent; that above all,explains the successof Indian Premier League. For a privateevent ,entire media is fighting to give freeof cost coverage! Strange ,but  Interesting! So what marketing and branding strategyhas worked in favour of INDIAN PREMIER LEAGUE (IPL)? Charm Of INDIAN PREMIER LEAGUE (IPL): Mega Event To keep it focused in 20 overs It structured teams around states By following a well tried  internationalmodel of clubs and player auctions Media hype Board of Cricket Control in India Shah Rukh Khan, Preity Zinta and ShilpaShetty Cost of teams: Rajasthan  Royal  $67mn Kolkata  Knight  Riders  $75. 09mn Delhi  Daredevils  $84mn Kings  XI  Punjab  $76mn Royals Challengers Bangalore $111. 6mn Hyderabad  Deccan  Charges  $107 Chennai  Superkings  $91mn Mumbai  Indians  $111. 9mn Sahara  Pune  Warriors  $370mn 10 Kochi $333. 33mn Valuation 1. Rajasthan Royal $45. 2mn 2. Kolkata Knight Riders $46mn 3. Delhi Daredevils $40. 5mn 4. Kings XI Punjab $36. 1mn 5. Royals Challengers Bangalore $41. 9mn 6. Hyderabad Deccan Charges $34. 4 7. Chennai Super kings $48. 8mn 8. Mumbai Indians $40. 8mn Team composition rules are: Sponsorship: A deal with beer and airline conglomerate Kingfisher at $ 26. 5-million [pic] So where is the money coming from†¦ Media Right |Central revenue |Money raised by franchise |Franchise Bid Money | |$1billion for 10yrs |Title sponsorship of event |Selling advertisement for stadia |Cost of teams | |Sony |Licensed merchandise |Licensing products | | | | |Merchandise sale | | | | |Advertising on ticket | | | | |Gate money | | Money Sources |BCCI |Franchise |Players | |Media Right |20% |72% |8% | |Central Revenue |40%